Set up right. From scratch.
You don't need to be on every platform. You need the right ones, built properly, with something on them.
Most small practices have a half-finished Facebook page and an Instagram with three posts from 2022. We do social media setup the way it should have been done the first time — the right platforms, fully branded profiles, correct business details, and a first month of posts ready to go. Ongoing management is there if you want it. Setup comes first.
Built once, built properly.
Platform Pick
Facebook, Instagram, maybe Nextdoor — we tell you honestly which ones your patients actually use and skip the rest.
Branded Profiles
Logo, cover images, bio, hours, booking link, services — every field filled in, every image sized right, every profile matching the practice.
First 30 Days of Posts
A month of on-brand posts, written and designed, scheduled before launch — so the page never looks abandoned on day one.
Booking Link Everywhere
Every profile points to the same place to book, so a patient who finds you on Instagram is one tap from an appointment.
Message & Comment Routing
Comments and messages route to whoever should see them, so a "do you take my insurance?" DM actually gets answered.
Optional Ongoing Management
If you'd rather never open the app again, we keep posting, responding, and reporting monthly. Your call.
Every profile finished in about a week.
Quick audit of what exists today (and what's been forgotten)
Claim, clean up, or create the right profiles
Brand every profile with your logo, images, and details
Write and schedule the first month of posts — you approve them
Hand off with a simple posting guide, or keep us on monthly
Real problems. Real fixes.
When the practice's Instagram has three posts and the wrong phone number
Picture an optometry office whose Instagram was set up by a former staff member years ago — old logo, old hours, a phone number that rings nowhere. Patients find it and give up. This is where we rebuild the profiles, match them to the current brand, load a month of posts, and point everything at the booking page — so the profile stops being a liability and starts sending appointments.
Answers before you ask.
Do we have to post every day?
No. Consistency matters more than volume — a couple of good posts a week beats a daily scramble. We set a realistic rhythm for a small practice and, if you keep us on, we handle it.
What do you post about for a medical practice?
Practical, calm, useful things: what a first visit looks like, seasonal reminders, staff introductions, a new piece of equipment, hours changes, community events. Nothing clinical you'd be uncomfortable with, nothing that promises outcomes. You approve every post.
Can you fix what we have instead of starting over?
Yes, when it's salvageable. Existing followers are worth keeping. We audit what's there and tell you whether it's a cleanup or a fresh start.
Ready to have social media that actually exists?
Tell us about your practice and we'll put together a custom plan. No commitment, no pressure — just a real conversation about what's possible.